You like what I like, but I don't like what you like: Uniqueness motivations in product preferences

Journal of Consumer Research

Volumn 37, Issue 3, 2010, Pages 443-455

  Irmak, Caglar ^a   Vallen, Beth ^b   Sen, Sankar ^c  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b LOYOLA UNIVERSITY MARYLAND   (United States)

^c CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77957903735     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/653139     Document Type: Article

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