Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods

Journal of Consumer Psychology

Volumn 22, Issue 4, 2012, Pages 520-528

  Mazzocco, Philip J ^a   Rucker, Derek D ^b   Galinsky, Adam D ^b   Anderson, Eric T ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Consumption; Identification; Race; Status

Indexed keywords

EID: 84866337743     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2012.07.002     Document Type: Article

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