How do consumer buzz and traffic in social media marketing predict the value of the firm?

Journal of Management Information Systems

Volumn 30, Issue 2, 2013, Pages 213-238

  Luo, Xueming ^a   Zhang, Jie ^b  

^a TEMPLE UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Consumer buzz; Firm value; Online reviews; Social media; Stock market performance; Vector autoregression; Web traffic

Indexed keywords

COMPETITION; PUBLIC RELATIONS; REGRESSION ANALYSIS; WORLD WIDE WEB;

CONSUMER BUZZ; FIRM VALUE; ONLINE REVIEWS; SOCIAL MEDIA; STOCK MARKET PERFORMANCE; VECTOR AUTOREGRESSIONS; WEB TRAFFIC;

COMMERCE;

EID: 84898434538     PISSN: 07421222     EISSN: None     Source Type: Journal    
DOI: 10.2753/MIS0742-1222300208     Document Type: Conference Paper

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