Playoff payoff: Super Bowl advertising for movies

International Journal of Research in Marketing

Volumn 26, Issue 3, 2009, Pages 168-179

  Ho, Jason Y C ^a   Dhar, Tirtha ^b   Weinberg, Charles B ^b  

^a SIMON FRASER UNIVERSITY   (Canada)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Advertising; Marketing channel; Movies; Super Bowl

Indexed keywords

EID: 67651158774     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2009.06.001     Document Type: Article

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