Erratum to Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence? (Marketing Science, (2010), 29, (602-623), 10.1287/mksc.1090.0552);Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence?

Marketing Science

Volumn 29, Issue 4, 2010, Pages 602-623

  Yang, Sha ^a   Ghose, Anindya ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

Click through rates; Conversion rates; Electronic commerce; Hierarchical bayesian modeling; Internet markets; Monetization of user generated content; Organic search listings; Paid search advertising; Search engines

Indexed keywords

EID: 77958519098     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1090.0552     Document Type: Erratum

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