Management and valuation of advertisement-supported web sites

Journal of Management Information Systems

Volumn 19, Issue 3, 2002, Pages 87-98

  Dewan, Rajiv M ^a   Freimer, Marshall L ^a   Zhang, Jie ^b  

^a UNIVERSITY OF ROCHESTER   (United States)

^b UNIVERSITY OF ROCHESTER   (United States)

Author keywords

Advertising policy; Content management; Market capitalization; Web traffic

Indexed keywords

COMPETITION; COMPUTER SIMULATION; CONTRACTS; ELECTRONIC COMMERCE; INFORMATION MANAGEMENT; INVESTMENTS; MANAGEMENT INFORMATION SYSTEMS; MARKETING; TELECOMMUNICATION TRAFFIC;

ADVERTISEMENT-SUPPORTED WEB SITES; ADVERTISING POLICY; CONTENT MANAGEMENT; MARKET CAPITALIZATION; WEB TRAFFIC;

WEBSITES;

EID: 0036984065     PISSN: 07421222     EISSN: None     Source Type: Journal    
DOI: 10.1080/07421222.2002.11045737     Document Type: Article

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