Advertising response models

The SAGE Handbook of Advertising

Volumn , Issue , 2007, Pages 247-263

  Dekimpe, Marnik G ^a   Hanssens, Dominique M ^b  

^a TILBURG UNIVERSITY   (Netherlands)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

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EID: 84949740459     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781848607897.n16     Document Type: Chapter

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