Marketing models for electronic commerce

International Series in Operations Research and Management Science

Volumn 121, Issue , 2008, Pages 327-369

  Bucklin, Randolph E ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84955140151     PISSN: 08848289     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-0-387-78213-3_10     Document Type: Chapter

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