Strategic determinants of Web site traffic in on-line retailing

International Journal of Electronic Commerce

Volumn 9, Issue 4, 2005, Pages 113-132

  Nikolaeva, Ralitza ^a,b  

^a PURDUE UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

First mover advantage; On line retailing; Publicity; Web site traffic

Indexed keywords

EID: 24944473129     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.1080/10864415.2003.11044344     Document Type: Article

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