Dynamic effects among movie ratings, movie revenues and viewer satisfaction

Journal of Marketing

Volumn 74, Issue 1, 2010, Pages 108-121

  Moon, Sangkil ^a   Bergey, Paul K ^b   Lacobucci, Dawn ^c  

^a Department of Marketing ^*  (United States)

^b NORTH CAROLINA STATE UNIVERSITY   (United States)

^c VANDERBILT UNIVERSITY   (United States)

Author keywords

Amateur communities; Consumer satisfaction; Movie ratings; Movie revenues; Professional critics

Indexed keywords

EID: 76349084990     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.1.108     Document Type: Article

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