The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence

Journal of the Academy of Marketing Science

Volumn 43, Issue 2, 2015, Pages 181-199

  Wilden, Ralf ^a   Gudergan, Siegfried P ^a  

^a UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Dynamic capability; Environmental turbulence; FIMIX PLS; Market sensing; Marketing capabilities; Partial least squares; Reconfiguring; Technological capabilities

Indexed keywords

EID: 84894692780     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1007/s11747-014-0380-y     Document Type: Article

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