Exploring impulse buying in services: Toward an integrative framework

Journal of the Academy of Marketing Science

Volumn 42, Issue 2, 2014, Pages 154-170

  Sharma, Piyush ^a   Sivakumaran, Bharadhwaj ^b   Marshall, Roger ^c  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b GREAT LAKES INSTITUTE OF MANAGEMENT   (India)

^c AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Consumer impulsiveness; Credence; Experience; Impulse buying; Intangible; Optimum stimulation level; Search; Self monitoring; Tangible

Indexed keywords

EID: 84893967982     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-013-0346-5     Document Type: Article

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