An investigation of product purchase and subsequent non-consumption

Journal of Consumer Marketing

Volumn 19, Issue 3, 2002, Pages 188-204

  Trocchia, Philip J ^a   Janda, Swinder ^a  

^a KANSAS STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Sales methods

Indexed keywords

EID: 3242731529     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760210426030     Document Type: Review

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