Impact of store environment on impulse buying behavior

European Journal of Marketing

Volumn 47, Issue 10, 2013, Pages 1711-1732

  Mohan, Geetha ^a   Sivakumaran, Bharadhwaj ^b   Sharma, Piyush ^c  

^a SSN School of Management and Computer Applications   (India)

^b GREAT LAKES INSTITUTE OF MANAGEMENT   (India)

^c HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Impulse buying; Positive negative affect; Retail shoppers; Retailers; Retailing; Shopping; Store environment; Urge

Indexed keywords

EID: 84884733943     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-03-2011-0110     Document Type: Article

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