Exploring impulse buying and variety seeking by retail shoppers: Towards a common conceptual framework

Journal of Marketing Management

Volumn 26, Issue 5-6, 2010, Pages 473-494

  Sharma, Piyush ^a   Sivakumaran, Bharadhwaj ^b   Marshall, Roger ^c  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b INDIAN INSTITUTE OF TECHNOLOGY MADRAS   (India)

^c AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Actual stimulation level; Consumer impulsiveness; Impulse buying; Optimum stimulation level; Self monitoring; Variety seeking

Indexed keywords

EID: 79958141544     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672570903485097     Document Type: Article

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