Consumer-specific determinants of the size of retail choice sets: an empirical comparison of physical good and service providers

Journal of Services Marketing

Volumn 11, Issue 1, 1997, Pages 19-38

  Brand, Richard R ^a   Cronin, J Joseph ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Services marketing; Sets

Indexed keywords

EID: 84986106059     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049710158349     Document Type: Article

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