Revisiting normative influences on impulsive buying behavior and an extension to compulsive buying behavior: A case from South Korea

Journal of International Consumer Marketing

Volumn 18, Issue 3, 2006, Pages 57-80

  Kwak, Hyokjin ^a,d   Zinkhan, George M ^b   DeLorme, Denise E ^c   Larsen, Trina ^a  

^a DREXEL UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

^c UNIVERSITY OF CENTRAL FLORIDA   (United States)

^d DREXEL UNIVERSITY   (United States)

Author keywords

Compulsive buying; Impulsive buying; Subjective norms

Indexed keywords

EID: 33746637562     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v18n03_04     Document Type: Review

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