Classifying services by tangibility/intangibility of attributes and benefits

Services Marketing Quarterly

Volumn 24, Issue 4, 2003, Pages 35-55

  Miller, Darryl W ^a   Foust, Jacque E ^a  

^a UNIVERSITY OF WISCONSIN RIVER FALLS   (United States)

Author keywords

Intangibility; Mental imagery; Positioning; Promotional strategy; Services marketing

Indexed keywords

EID: 85009597158     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v24n04_03     Document Type: Article

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