Measuring new product portfolio innovativeness: How differences in scale width and evaluator perspectives affect its relationship with performance

Journal of Product Innovation Management

Volumn 30, Issue SUPPL 1, 2013, Pages 93-109

  Schultz, Carsten ^b   Salomo, Søren ^a   Talke, Katrin ^c  

^a TECHNICAL UNIVERSITY OF DENMARK   (Denmark)

^b UNIVERSITY OF KIEL   (Germany)

^c TECHNISCHE UNIVERSITÄT BERLIN   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

INDUSTRY; MARKETING; PRODUCT DEVELOPMENT;

INNOVATION MANAGEMENT; INNOVATIVENESS; ITEM RESPONSE THEORY; MARKETING PROFESSIONALS; NEW PRODUCT DEVELOPMENT; PERFORMANCE EFFECT; PERFORMANCE IMPACT; PRODUCT PORTFOLIOS;

COMMERCE;

EID: 84893859764     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/jpim.12073     Document Type: Article

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