Modeling market information processing in new product development: An empirical analysis

Journal of Engineering and Technology Management - JET-M

Volumn 23, Issue 4, 2006, Pages 353-373

  Veldhuizen, Erik ^a   Hultink, Erik Jan ^a   Griffin, Abbie ^b  

^a FACULTY OF INDUSTRIAL DESIGN ENGINEERING   (Netherlands)

^b UNIVERSITY OF UTAH   (United States)

Author keywords

High tech products; Market information processing; Market orientation; New product development

Indexed keywords

DATA PROCESSING; INDUSTRIAL MANAGEMENT; MARKETING; PROJECT MANAGEMENT; RESEARCH AND DEVELOPMENT MANAGEMENT;

HIGHTECH PRODUCTS; MARKET INFORMATION PROCESSING; MARKET ORIENTATION; NEW PRODUCT DEVELOPMENT;

PRODUCT DEVELOPMENT;

EID: 33751338459     PISSN: 09234748     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jengtecman.2006.08.005     Document Type: Article

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