Distinctively different: Exposure to multiple brands in low-elaboration settings

Journal of Consumer Research

Volumn 40, Issue 5, 2014, Pages 973-992

  Yang, Linyun W ^a   Cutright, Keisha M ^b   Chartrand, Tanya L ^c   Fitzsimons, Gavan J ^c  

^a UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84892545421     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/673522     Document Type: Article

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