How the Digital Video Recorder (DVR) changes traditional television advertising

Journal of Advertising

Volumn 37, Issue 1, 2008, Pages 143-149

  Wilbur, Kenneth C ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

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EID: 42349084363     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370111     Document Type: Article

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