The brand positivity effect: When evaluation confers preference

Journal of Consumer Research

Volumn 31, Issue 3, 2004, Pages 643-651

  Posavac, Steven S ^a   Sanbonmatsu, David M ^b   Kardes, Frank R ^c   Fitzsimons, Gavan J ^d  

^a UNIVERSITY OF ROCHESTER   (United States)

^b UNIVERSITY OF UTAH   (United States)

^c UNIVERSITY OF CINCINNATI   (United States)

^d DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 12844280021     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/425099     Document Type: Article

References (19)

1. Brenner, Lyle A., Derek J. Koehler, and Amos Tversky (1996), "On the Evaluation of One-Sided Evidence," Journal of Behavioral Decision Making, 9 (March), 59-70.
2. Dhar, Ravi, Stephen M. Nowlis, and Steven J. Sherman (1999), "Comparison Effects on Preference Construction," Journal of Consumer Research, 26 (December), 293-306.
3. Feldman, Jack M. and John G. Lynch (1988), "Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention, and Behavior," Journal of Applied Psychology, 73 (August), 421-35.
4. Fitzsimons, Gavan J. and Patti Williams (2000), "Asking Questions Can Change Choice Behavior: Does It Do So Automatically or Effortfully?" Journal of Experimental Psychology; Applied, 6 (September), 195-206.
5. Hamill, Ruth, Timothy D. Wilson, and Richard E. Nisbett (1980), "Insensitivity to Sample Bias: Generalizing from Atypical Cases," Journal of Personality and Social Psychology, 39 (October), 578-89.
6. Hsee, Christopher K. and France Leclerc (1998), "Will Products Look More Attractive When Presented Separately or Together?" Journal of Consumer Research, 25 (September), 175-86.
7. Iacobucci, Dawn and Adam Duhachek (forthcoming), "Mediation Analysis," in Advances in Consumer Research, Vol. 31, ed. Barbara E. Kahn and Mary Frances Luce, Toronto: Association for Consumer Research.
8. Jacoby, Larry L. (1998), "Invariance in Automatic Influences of Memory: Toward a User's Guide for the Process-Dissociation Procedure," Journal of Experimental Psychology: General, 24 (January), 3-26.
9. Jain, Shailendra P. and Steven S. Posavac (2004), "Valenced Comparisons," Journal of Marketing Research, 41 (February), 46-58.
10. Kahneman, Daniel and Amos Tversky (1973), "On the Psychology of Prediction," Psychological Review, 80 (July), 237-51.
11. Kardes, Frank R., David M. Sanbonmatsu, Maria L. Cronley, and David C. Houghton (2002), "Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands are Observed," Journal of Consumer Psychology, 12 (4), 353-61.
12. Klar, Yechiel and Eilath E. Giladi (1997), "No One in My Group Can Be Below the Group's Average: A Robust Positivity Bias in Favor of Anonymous Peers," Journal of Personality and Social Psychology, 73 (November), 885-901.
13. Klayman, Joshua and Young-Won Ha (1987), "Confirmation, Disconfirmation, and Information in Hypothesis Testing," Psychological Review, 94 (April), 211-28.
14. Kohn, Meir G. and Steven Shavell (1974), "The Theory of Search," Journal of Economic Theory, 2 (9), 93-123.
15. Mussweiler, Thomas (2003), "Comparison Processes in Consumer Judgment: Mechanisms and Consequences," Psychological Review, 110 (July), 472-89.
16. Quattrone, George A. (1985), "On the Congruity between Internal States and Action," Psychological Bulletin, 98 (July), 3-40.
17. Robinson, Lori B. and Reid Hastie (1985), "Revision of Beliefs when a Hypothesis Is Eliminated from Consideration," Journal of Experimental Psychology: Human Perception and Performance, 11 (August), 443-56.
18. Sadler, Orin and Abraham Tesser (1973), "Some Effects of Salience and Time upon Interpersonal Hostility and Attraction," Sociometry, 36 (March), 99-112.
19. Sanbonmatsu, David M., Steven S. Posavac, Frank R. Kardes, and Susan P. Mantel (1998), "Selective Hypothesis Testing," Psychonomic Bulletin and Review, 5 (June), 197-220.