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Volumn 20, Issue 1, 2002, Pages 44-48

Remote control marketing: how ad fastforwarding and ad repetition affect consumers

Author keywords

Advertising; New Zealand; Recognition; Video

Indexed keywords


EID: 84986078559     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210414765     Document Type: Article
Times cited : (10)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.