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Volumn 47, Issue 6, 2010, Pages 998-1010

Do digital video recorders influence sales?

Author keywords

Advertising; Brand; Consumer packaged goods; Digital video recorder; Field study

Indexed keywords


EID: 78650314374     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.6.998     Document Type: Article
Times cited : (62)

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