Destination image: Do top-of-mind associations say it all?

Annals of Tourism Research

Volumn 45, Issue , 2014, Pages 46-62

  Stepchenkova, Svetlana ^a   Li, Xiang ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Brand associations; Brand awareness; Destination image; Image diversity; Spontaneous recall; Top of mind

Indexed keywords

EMPIRICAL ANALYSIS; KNOWLEDGE; MARKETING; QUANTITATIVE ANALYSIS; THEORETICAL STUDY; TOURIST DESTINATION;

UNITED STATES;

EID: 84891640535     PISSN: 01607383     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.annals.2013.12.004     Document Type: Article

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