Validly Measuring Destination Image in Survey Studies

Journal of Travel Research

Volumn 52, Issue 1, 2013, Pages 3-14

  Dolnicar, Sara ^a   Grün, Bettina ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b JOHANNES KEPLER UNIVERSITY LINZ   (Austria)

Author keywords

binary; brand image; destination image; DLF IIST; image measurement; Likert

Indexed keywords

EMPIRICAL ANALYSIS; IMAGE ANALYSIS; TOURISM; TOURIST DESTINATION;

IXODIDA;

EID: 84870802275     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287512457267     Document Type: Article

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