Modeling tourism advertising effectiveness

Journal of Travel Research

Volumn 44, Issue 1, 2005, Pages 42-49

  Kim, Dae Young ^a   Hwang, Yeong Hyeon ^b   Fesenmaier, Daniel R ^c  

^a PURDUE UNIVERSITY   (United States)

^b Dong A University   (South Korea)

^c TEMPLE UNIVERSITY   (United States)

Author keywords

Channel effectiveness; Conversion studies; Tourism advertising

Indexed keywords

MARKETING; MODELING; TOURISM;

EID: 23444452940     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/0047287505276590     Document Type: Article

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