People, pace, place: Qualitative and quantitative images of Ireland as a tourism destination in France

Journal of Vacation Marketing

Volumn 9, Issue 3, 2003, Pages 213-226

  O'Leary, Sinéad ^a   Deegan, Jim ^a  

^a UNIVERSITY OF LIMERICK   (Ireland)

Author keywords

destination image; France; Ireland; qualitative; quantitative

Indexed keywords

EID: 33745489656     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670300900302     Document Type: Article

References (62)

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49. Free elicitation, a form of word association, has been widely used in the field of market research. Respondents are asked what three words best describe x (in this case Ireland) as a destination. The responses are then coded into similar categories and frequencies of the various types of responses recorded.
50. The research instrument used in this study actually involved a pre-/post-visitation questionnaire. Respondents to the questionnaire were asked to rate Ireland according to the attributes listed in Table 2 before and after their visit to the country. The comparison of mean ratings pre- and post-visitation revealed significant negative image modification for a number of Ireland's destination attributes which may have serious consequences in terms of repeat visits and word-of-mouth recommendations. This is the subject of an article entitled 'Ireland's image as a tourism destination in France: Pre- and post-visitation images compared', which has been submitted for review to another journal.
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