Image selection in destination positioning: A new approach

Journal of Vacation Marketing

Volumn 8, Issue 2, 2002, Pages 177-186

  Day, Jonathon ^a   Skidmore, Sarita ^b   Koller, Theadora ^c  

^a Americas Analytical Imaging   (United States)

^b Menlo Consulting Group Consulting and research centre for the travel and tourism industry   (United States)

^c Menlo Consulting Group   (United States)

Author keywords

destination image; destination marketing; destination marketing organisations; marketing effectiveness

Indexed keywords

EID: 20444472907     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670200800207     Document Type: Article

References (5)

1. Kotler, P., Haider, D. and Rein, I. (1993) 'Marketing Places', Free Press, New York.
2. Pritchard, A. and Morgan, N. (1998) 'Mood marketing', Journal of Vacation Marketing, Vol. 4, No. 3, pp. 215-229.
3. Font, X. (1997) 'Managing a tourist destination', Journal of Vacation Marketing, Vol. 3, No. 2, pp. 123-131.
4. Echtner, C, and Ritchie, J. (1991) 'The meaning and measurement of destination image, Journal of Tourism Studies, Vol. 2, pp. 2-12.
5. Gartner, W. (1993) 'Image Formation Process', Journal of Travel and Tourism, Vol. 2, Nos 2 and 3, pp. 191-215.