Conceptualizing and measuring brand salience

marketing theory

Volumn 4, Issue 4, 2004, Pages 327-342

  Romaniuk, Jenni ^a   Sharp, Byron ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

Author keywords

advertising; brand image; brand salience; buyer behaviour; memory

Indexed keywords

EID: 84990354025     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593104047643     Document Type: Article

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