-
1
-
-
84947016103
-
The Value of Brand Equity
-
Aaker D. A.The Value of Brand Equity.Journal of Business Strategy. 1992;13 (4): 27-32.
-
(1992)
Journal of Business Strategy
, vol.13
, Issue.4
, pp. 27-32
-
-
Aaker, D.A.1
-
2
-
-
0002894042
-
In Search of Appropriate Methodology: From Outside the People's Republic of China Looking In
-
Adler N. J.,Campbell N.,Laurent A.In Search of Appropriate Methodology: From Outside the People's Republic of China Looking In.Journal of International Business Studies. 1989;70 (1): 61-67.
-
(1989)
Journal of International Business Studies
, vol.70
, Issue.1
, pp. 61-67
-
-
Adler, N.J.1
Campbell, N.2
Laurent, A.3
-
7
-
-
84951560842
-
Chinese Tourists Welcomed Here
-
Baker K.Chinese Tourists Welcomed Here.Newsweek International. 2010 2010;31:.
-
(2010)
Newsweek International
, vol.31
-
-
Baker, K.1
-
11
-
-
0036650754
-
Cooperative Branding for Rural Destinations
-
Cai L.Cooperative Branding for Rural Destinations.Annals of Tourism Research. 2002;29 (3): 720-42.
-
(2002)
Annals of Tourism Research
, vol.29
, Issue.3
, pp. 720-742
-
-
Cai, L.1
-
12
-
-
0033044963
-
A Qualitative and Quantitative Assessment of Hong Kong's Image as a Tourist Destination
-
Choi W. M.,Chan A.,Wu J.A Qualitative and Quantitative Assessment of Hong Kong's Image as a Tourist Destination.Tourism Management. 1999;20 (3): 361-65.
-
(1999)
Tourism Management
, vol.20
, Issue.3
, pp. 361-365
-
-
Choi, W.M.1
Chan, A.2
Wu, J.3
-
13
-
-
84859072669
-
-
Texas A&M University
-
Crompton J. L.Texas A&M University; 1977:.
-
(1977)
-
-
Crompton, J.L.1
-
14
-
-
0000803187
-
Structure of Vacation Destination Choice Sets
-
Crompton J. L.Structure of Vacation Destination Choice Sets.Annals of Tourism Research. 1992;19 (3): 420-34.
-
(1992)
Annals of Tourism Research
, vol.19
, Issue.3
, pp. 420-434
-
-
Crompton, J.L.1
-
16
-
-
84859013307
-
-
Ottawa, Ontario, Canada: Canadian Tourism Commission
-
Consumer Research in China. Ottawa, Ontario, Canada: Canadian Tourism Commission; 2007:.
-
(2007)
Consumer Research in China
-
-
-
17
-
-
84859079550
-
China's Tourism Economy under the Influence of Financial Crisis: Trends and Strategies
-
Paper presented at the 1st Nankai International Conference on Tourism; Tianjin, China;
-
Dai B.China's Tourism Economy under the Influence of Financial Crisis: Trends and Strategies. Paper presented at the 1st Nankai International Conference on Tourism; 2008 2008Tianjin, China; 2008 2008.
-
(2008)
-
-
Dai, B.1
-
19
-
-
0002113043
-
The Measurement of Destination Image: An Empirical Assessment
-
Echtner C. M.,Ritchie J. R. B.The Measurement of Destination Image: An Empirical Assessment.Journal of Travel Research. 1993;31 (4): 3-13.
-
(1993)
Journal of Travel Research
, vol.31
, Issue.4
, pp. 3-13
-
-
Echtner, C.M.1
Ritchie, J.R.B.2
-
20
-
-
33646856585
-
Are Brands Forever? How Brand Knowledge and Relationships Affect Current and Future Purchases
-
Esch F.-R.,Langner T.,Schmitt B. H.,Geus P.Are Brands Forever? How Brand Knowledge and Relationships Affect Current and Future Purchases.Journal of Product & Brand Management. 2006;15 (2): 98-105.
-
(2006)
Journal of Product & Brand Management
, vol.15
, Issue.2
, pp. 98-105
-
-
Esch, F.-R.1
Langner, T.2
Schmitt, B.H.3
Geus, P.4
-
22
-
-
29544441340
-
Perceived and Projected Images of Rwanda: Visitor and International Tour Operator Perspectives
-
Grosspietsch M.Perceived and Projected Images of Rwanda: Visitor and International Tour Operator Perspectives.Tourism Management. 2006;27 (2): 225-34.
-
(2006)
Tourism Management
, vol.27
, Issue.2
, pp. 225-234
-
-
Grosspietsch, M.1
-
23
-
-
0003808669
-
-
2005). Introduction to Mathematical Statistics. 6th edition.Upper Saddle River, NJ: Pearson Prentice Hall., Upper Saddle River, NJ: Pearson Prentice Hall
-
Hogg R. V.,McKean J. W.,Craig A. T.Introduction to Mathematical Statistics. 2005). Introduction to Mathematical Statistics. 6th edition.Upper Saddle River, NJ: Pearson Prentice Hall.Upper Saddle River, NJ: Pearson Prentice Hall; 2005:.
-
(2005)
Introduction to Mathematical Statistics
-
-
Hogg, R.V.1
McKean, J.W.2
Craig, A.T.3
-
24
-
-
2342663869
-
Understanding and Measuring Tourist Destination Images
-
Jenkins O. H.Understanding and Measuring Tourist Destination Images.International Journal of Tourism Research. 1999;1 (1): 1-15.
-
(1999)
International Journal of Tourism Research
, vol.1
, Issue.1
, pp. 1-15
-
-
Jenkins, O.H.1
-
25
-
-
21144478550
-
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
-
Keller K.Conceptualizing, Measuring, and Managing Customer-Based Brand Equity.Journal of Marketing. 1993;57 (1): 1-22.
-
(1993)
Journal of Marketing
, vol.57
, Issue.1
, pp. 1-22
-
-
Keller, K.1
-
27
-
-
0042229183
-
Brand Synthesis: The Multidimensionality of Brand Knowledge
-
Keller K.Brand Synthesis: The Multidimensionality of Brand Knowledge.Journal of Consumer Research. 2003;29 (4): 595-600.
-
(2003)
Journal of Consumer Research
, vol.29
, Issue.4
, pp. 595-600
-
-
Keller, K.1
-
28
-
-
0004289446
-
-
2006). Marketing for Hospitality and Tourism. 4th edition.Upper Saddle River, NJ: Prentice Hall., Upper Saddle River, NJ: Prentice Hall
-
Kotler P.,Bowen J.,Makens J.Marketing for Hospitality and Tourism. 2006). Marketing for Hospitality and Tourism. 4th edition.Upper Saddle River, NJ: Prentice Hall.Upper Saddle River, NJ: Prentice Hall; 2006:.
-
(2006)
Marketing for Hospitality and Tourism
-
-
Kotler, P.1
Bowen, J.2
Makens, J.3
-
29
-
-
70449717052
-
Estimating the Size of the Chinese Outbound Travel Market: A Demand-Side Approach
-
Li X.,Harrill R.,Uysal M.,Burnett T.,Zhan X.Estimating the Size of the Chinese Outbound Travel Market: A Demand-Side Approach.Tourism Management. 2010;31 (2): 250-59.
-
(2010)
Tourism Management
, vol.31
, Issue.2
, pp. 250-259
-
-
Li, X.1
Harrill, R.2
Uysal, M.3
Burnett, T.4
Zhan, X.5
-
31
-
-
0003784156
-
-
1994). Qualitative Data Analysis. 2nd edition.Thousand Oaks, CA: Sage., Thousand Oaks, CA: Sage
-
Miles M. B.,Huberman A. M.Qualitative Data Analysis. 1994). Qualitative Data Analysis. 2nd edition.Thousand Oaks, CA: Sage.Thousand Oaks, CA: Sage; 1994:.
-
(1994)
Qualitative Data Analysis
-
-
Miles, M.B.1
Huberman, A.M.2
-
32
-
-
84970532799
-
The Role of Awareness and Familiarity with a Destination: The Central Florida Case
-
Milman A.,Pizam A.The Role of Awareness and Familiarity with a Destination: The Central Florida Case.Journal of Travel Research. 1995;33 (3): 21-27.
-
(1995)
Journal of Travel Research
, vol.33
, Issue.3
, pp. 21-27
-
-
Milman, A.1
Pizam, A.2
-
34
-
-
0010333105
-
Australia's Image as a Holiday Destination: Perceptions of Backpacker Visitors
-
Murphy L.Australia's Image as a Holiday Destination: Perceptions of Backpacker Visitors.Journal of Travel & Tourism Marketing. 1999;8 (3): 21-45.
-
(1999)
Journal of Travel & Tourism Marketing
, vol.8
, Issue.3
, pp. 21-45
-
-
Murphy, L.1
-
35
-
-
33745489656
-
People, Pace, Place: Qualitative and Quantitative Images of Ireland as a Tourism Destination in France
-
O'Leary S.,Deegan J.People, Pace, Place: Qualitative and Quantitative Images of Ireland as a Tourism Destination in France.Journal of Vacation Marketing. 2003;9 (3): 213-26.
-
(2003)
Journal of Vacation Marketing
, vol.9
, Issue.3
, pp. 213-226
-
-
O'Leary, S.1
Deegan, J.2
-
36
-
-
84859079549
-
-
OTTI The Office of Travel and Tourism Industries, U.S. Department of Commerce. (accessed May 26, 2010)
-
OTTI. (2010). "Forecast of International Travelers to the United States by Top Origin Countries." The Office of Travel and Tourism Industries, U.S. Department of Commerce. http://tinet.ita.doc.gov/view/f-2000-99-001/forecast/Forecast-COUNTRIES.pdf (accessed May 26, 2010).
-
(2010)
Forecast of International Travelers to the United States by Top Origin Countries
-
-
-
37
-
-
78650286937
-
The Long Tail of Destination Image and Online Marketing
-
Pan B.,Li X.The Long Tail of Destination Image and Online Marketing.Annals of Tourism Research. 2011;38 (1): 132-52.
-
(2011)
Annals of Tourism Research
, vol.38
, Issue.1
, pp. 132-152
-
-
Pan, B.1
Li, X.2
-
38
-
-
0003851123
-
-
2002). Consumer Behavior and Marketing Strategy. 6th edition.Boston, MA: McGraw-Hill Irwin., Boston, MA: McGraw-Hill Irwin
-
Peter J.,Olsen J.Consumer Behavior and Marketing Strategy. 2002). Consumer Behavior and Marketing Strategy. 6th edition.Boston, MA: McGraw-Hill Irwin.Boston, MA: McGraw-Hill Irwin; 2002:.
-
(2002)
Consumer Behavior and Marketing Strategy
-
-
Peter, J.1
Olsen, J.2
-
40
-
-
0036784030
-
Destination Image Analysis-A Review of 142 Papers from 1973 to 2000
-
Pike S.Destination Image Analysis-A Review of 142 Papers from 1973 to 2000.Tourism Management. 2002;23:541-49.
-
(2002)
Tourism Management
, vol.23
, pp. 541-549
-
-
Pike, S.1
-
41
-
-
10144228895
-
Dazed or Confused? An Exploratory Study of the Image of Brazil as a Travel Destination
-
Rezende-Parker A. M.,Morrison A. M.,Ismail J. A.Dazed or Confused? An Exploratory Study of the Image of Brazil as a Travel Destination.Journal of Vacation Marketing. 2003;9 (3): 243-59.
-
(2003)
Journal of Vacation Marketing
, vol.9
, Issue.3
, pp. 243-259
-
-
Rezende-Parker, A.M.1
Morrison, A.M.2
Ismail, J.A.3
-
42
-
-
27244453949
-
-
2007). Statistical Imagination. 2nd edition.Boston, MA: McGraw-Hill., Boston, MA: McGraw-Hill
-
Ritchey F. J.Statistical Imagination. 2007). Statistical Imagination. 2nd edition.Boston, MA: McGraw-Hill.Boston, MA: McGraw-Hill; 2007:.
-
(2007)
Statistical Imagination
-
-
Ritchey, F.J.1
-
43
-
-
0041370207
-
Chinese Puzzles and Paradoxes: Conducting Business Research in China
-
Roy A.,Walters P. G. P.,Luk S. T. K.Chinese Puzzles and Paradoxes: Conducting Business Research in China.Journal of Business Research. 2001;52:203-10.
-
(2001)
Journal of Business Research
, vol.52
, pp. 203-210
-
-
Roy, A.1
Walters, P.G.P.2
Luk, S.T.K.3
-
45
-
-
0019738870
-
Affective Quality Attributed to Environments: A Factor Analytic Study
-
Russell J. A.,Ward L. M.,Pratt G.Affective Quality Attributed to Environments: A Factor Analytic Study.Environment and Behavior. 1981;13:259-88.
-
(1981)
Environment and Behavior
, vol.13
, pp. 259-288
-
-
Russell, J.A.1
Ward, L.M.2
Pratt, G.3
-
46
-
-
27344439809
-
Structuring Destination Image: A Qualitative Approach
-
Ryan C.,Cave J.Structuring Destination Image: A Qualitative Approach.Journal of Travel Research. 2005;44 (2): 143-50.
-
(2005)
Journal of Travel Research
, vol.44
, Issue.2
, pp. 143-150
-
-
Ryan, C.1
Cave, J.2
-
50
-
-
38849118258
-
Russia's Destination Image among American Pleasure Travelers: Revisiting Echtner and Ritchie
-
Stepchenkova S.,Morrison A. M.Russia's Destination Image among American Pleasure Travelers: Revisiting Echtner and Ritchie.Tourism Management. 2008;29:548-60.
-
(2008)
Tourism Management
, vol.29
, pp. 548-560
-
-
Stepchenkova, S.1
Morrison, A.M.2
|