Gaming destination images: Implications for branding

Journal of Travel Research

Volumn 49, Issue 1, 2010, Pages 68-78

  Kneesel, Erin ^a   Baloglu, Seyhmus ^a   Millar, Michelle ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

Affect; Brand image; Cognition; Destination branding; Gaming; Perception

Indexed keywords

COGNITION; PERCEPTION; TOURISM; TOURIST DESTINATION;

ATLANTIC CITY; CONNECTICUT; LAS VEGAS; NEVADA; NEW JERSEY; UNITED STATES;

EID: 73649111055     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287509336474     Document Type: Article

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