Virtual destination image a new measurement approach

Annals of Tourism Research

Volumn 34, Issue 4, 2007, Pages 977-997

  Govers, Robert ^a   Go, Frank M ^b   Kumar, Kuldeep ^c  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^c FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

computerized content analysis; destination image; qualitative online surveys

Indexed keywords

ARTIFICIAL NEURAL NETWORK; IMAGE ANALYSIS; MEASUREMENT METHOD; QUALITATIVE ANALYSIS; TOURIST DESTINATION;

EID: 34548786105     PISSN: 01607383     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.annals.2007.06.001     Document Type: Article

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