Buyer behavior and procedural fairness in pricing: Exploring the moderating role of product familiarity

Journal of Product and Brand Management

Volumn 14, Issue 4, 2005, Pages 271-276

  Shehryar, Omar ^a   Hunt, David M ^b  

^a MONTANA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF WYOMING   (United States)

Author keywords

Consumer behaviour; Fair value; Pricing policy

Indexed keywords

EID: 24744449380     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510609294     Document Type: Article

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