Designing persuasive destination websites: A mental imagery processing perspective

Tourism Management

Volumn 33, Issue 5, 2012, Pages 1270-1280

  Lee, Woojin ^a   Gretzel, Ulrike ^b  

^a ARIZONA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Attitude confidence; Attitude resistance; Attitude strength; Mental imagery; Narrative text; Online destination marketing; Pictures; Sound; Website features

Indexed keywords

EXPERIMENTAL DESIGN; IMAGE PROCESSING; MEDIA ROLE; PHOTOGRAPHY; TOURIST DESTINATION; WORLD WIDE WEB;

EID: 84859832021     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2011.10.012     Document Type: Article

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