Rule-based price fairness and its effect on willingness to purchase

Journal of Economic Psychology

Volumn 23, Issue 2, 2002, Pages 191-212

  Maxwell, Sarah ^a  

^a FORDHAM UNIVERSITY   (United States)

Author keywords

Attributions; Consumer behavior; Fair price; Marketing research; Price model; Pricing strategy; Procedural justice; Social norms; Social rules

Indexed keywords

EID: 0036207935     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-4870(02)00063-6     Document Type: Article

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