The influence of seller strategy on the winning price in online auctions: A moderated mediation model

Journal of Business Research

Volumn 62, Issue 1, 2009, Pages 22-30

  Reynolds, Kristy E ^a   Gilkeson, James H ^b   Niedrich, Ronald W ^c  

^a UNIVERSITY OF ALABAMA   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

^c LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Auction pricing; Internet auctions; Online auctions; Pricing

Indexed keywords

EID: 56249129737     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.01.007     Document Type: Article

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