A Model of Hotel Defection at the Purchasing Stage

Journal of Hospitality Marketing and Management

Volumn 22, Issue 8, 2013, Pages 805-831

  Tanford, Sarah ^a   Raab, Carola ^a   Kim, Yen Soon ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

commitment; hotel selection factors; loyalty; reward programs; switching costs

Indexed keywords

EID: 84887192998     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2013.728988     Document Type: Article

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