Image of All Hotel Scales on Travel Blogs: Its Impact on Customer Loyalty

Journal of Hospitality Marketing and Management

Volumn 21, Issue 2, 2012, Pages 113-131

  Zhang, Jian Jane ^a   Mao, Zhenxing ^a  

^a CALIFORNIA STATE POLYTECHNIC UNIVERSITY   (United States)

Author keywords

Hotel image; online reviews; referrals; revisit intention

Indexed keywords

EID: 84860991680     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2011.615017     Document Type: Article

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