Increasing power and preventing pain: The moderating role of self-construal in advertising message framing

Journal of Advertising

Volumn 40, Issue 1, 2011, Pages 71-86

  Sung, Yongjun ^a   Choi, Sejung Marina ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952791960     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367400105     Document Type: Article

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