To personalize or not to personalize online purchase interactions: Implications of self-selection by retailers

Information Systems Research

Volumn 24, Issue 3, 2013, Pages 683-708

  Thirumalai, Sriram ^a   Sinha, Kingshuk K ^b  

^a UNIVERSITY OF UTAH   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Customer loyalty; Econometric analysis; Personalization strategy; Self selection

Indexed keywords

COMPETITION; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE;

COMPETITIVE ADVANTAGE; CUSTOMER LOYALTY; ECONOMETRIC ANALYSIS; MANAGERIAL IMPLICATIONS; OPERATING CHARACTERISTICS; PERSONALIZATION STRATEGIES; PERSONALIZATION TECHNOLOGY; SELF-SELECTION;

SALES;

EID: 84885105849     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1120.0471     Document Type: Article

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