What people want (and how to predict It)

MIT Sloan Management Review

Volumn 50, Issue 2, 2009, Pages

  Davenport, Thomas H ^a   Harris, Jeanne G ^b  

^a BABSON COLLEGE   (United States)

^b ACCENTURE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67649083796     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (28)

1. 1.R. Graver, "Box Office Brawn," Business Week, Jan. 14, 2008, 18.
2. R.W. Keegan, "The Legend of Will Smith," Time, Nov. 29, 2007.
3. L. Hirschberg, "The Music Man," New York Times, Sept. 2, 2007.
4. S. Ohmer, "George Gallup in Hollywood" (New York: Columbia University Press, 2006).
5. M. Fiske and L, Handel, " New Techniques for Studying the Effectiveness of Films," Journal of Marketing 11 (Jan. 1947): 273-280.
6. J. Scott, "ERIS Can Tell a Hit Without Looking," The Globe and Mail, April 1, 1978.
7. K. All and W. van Stam, "TiVo: Making Show Recommendations Using a Distributed Collaborative Filtering Architecture" (paper at KDD, Seattle, Aug. 22-25, 2004).
8. '"Hollywood Car Wash' Wins Project Publish," http://news.mediapredict.com/2007/10/08/%e2%80%9chollywood-car-wash%e2%80%9d- wins-project-publish/.
9. D. Carr, "A Magazine Challenges the Big Boys," New York Times, Nov. 26, 2007, C1.
10. Available at http://blog.selfpublishing.com/?p=207.
11. R.R. Bowker, "Bowker Reports U.S. Book Production Rebounded Slightly in 2006," www.bowker.com/press/bowker/2007-0531-bowker.htm.
12. Motion Picture Association of America, "2006 U.S. Theatrical Market Statistics," www.mpaa.org/2006-US-Theatrical-Market-Statistics-Report.pdf.
13. Ibid.
14. A. De Vany, "Hollywood Economics: Dealing with 'Wild' Uncertainty in the Movies and Pharmaceuticals" (presentation at Harvard Business School, Boston, Nov. 9, 2004), www.arthurdevany.com/webstuff/HarvardMovies-Patents.pdf.
15. "Fade to Red," The Guardian, Nov. 30, 2007.
16. M. Spann and B. Skiera, "Internet-Based Virtual Stock Markets for Business Forecasting," Management Science 49, no. 10(2003): 1310-1326.
17. According to ChoiceStream's Web site, Overstock, com's CEO Patrick Byrne claims that because of Gift Finder, revenue per customer visit is up 250%. www.choicestream.com/solutions/online/.
18. "Overstock.com Case Study," National Center for Database Marketing, www.ncdm07.com/NCDM-2007-Overstock-Case-Study-v6.pdf.
19. D. Fleder and K. Hosanagar, "Blockbuster Culture's Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity," working paper. The Wharton School, Philadelphia.
20. Several researchers are studying what makes people crave repeat experiences, including J.J. Kellaris, "Identifying Properties of Tunes That Get 'Stuck in Your Head': Toward a Theory of Cognitive Itch " in " Proceedings of the Society for Consumer Psychology," eds. S.E. Heckler and S. Shapiro (American Psychological Society, Winter 2001): 66-67. Others are delving into how music affects the brain; see, for example, D. Levitin, "This Is Your Brain on Music: The Science of a Human Obsession" (New York: Plume, 2007).
21. J. Weiss, "Emote Control," Boston Globe, May 13, 2007.
22. From Epagogix's Web site, www.epagogix.com/.
23. L. Rosten, "Hollywood: The Movie Colony, the Movie Makers" (New York: Harcourt, Brace & Co., 1941), quoted in S. Ohmer, "George Gallup in Hollywood."
24. See, for example, A. Elberse, "The Power of Stars: Do Star Actors Drive the Success of Movies?" Journal of Marketing 71, no. 4 (2007): 102-120;
25. J. Eliashberg and M.S. Sawhney, "A Parsimonious Model for Forecasting Gross Box-Off ice Revenues of Motion Pictures," Marketing Science 15, no. 2 (1996): 113-131;
26. Levitin, "This Is Your Brain on Music: Understanding a Human Obsession" (Atlantic Books, 2007);
27. and D. Tymoczko, " Geometry of Musical Chords," Science 313, no. 5783 (July 7,2006): 72-74.
28. Pattie Maes of the MIT Media Lab pioneered the use of recommendation technologies to help individuals identify music to their taste in the mid-1990s: P. Maes and U. Shardanand, "Social Information Filtering: Algorithms for Automating 'Word of Mouth,"' www.cs.ubc.ca/-conati/532b/papers/chi-95- paper.pdf.