Management perception of the link between product quality and customers' view of product quality

International Journal of Operations and Production Management

Volumn 16, Issue 9, 1996, Pages 23-33

  Waller, Matthew A ^a   Ahire, Sanjay ^b  

^a UNIVERSITY OF ARKANSAS   (United States)

^b WESTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

Customers; Management; Product quality

Indexed keywords

EID: 0030496141     PISSN: 01443577     EISSN: None     Source Type: Journal    
DOI: 10.1108/01443579610125561     Document Type: Review

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