Determinants of UK box office success: The impact of quality signals

Review of Industrial Organization

Volumn 33, Issue 2, 2008, Pages 93-111

  Elliott, Caroline ^a   Simmons, Rob ^a  

^a LANCASTER UNIVERSITY   (United Kingdom)

Author keywords

Advertising; Critical reviews; Film industry

Indexed keywords

ADVERTISING; ESTIMATION METHOD; LEAST SQUARES METHOD; MEDIA INDUSTRY;

EURASIA; EUROPE; UNITED KINGDOM; WESTERN EUROPE;

EID: 55949085098     PISSN: 0889938X     EISSN: 15737160     Source Type: Journal    
DOI: 10.1007/s11151-008-9181-0     Document Type: Article

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