A Bayesian model to forecast new product performance in domestic and international markets

Marketing Science

Volumn 18, Issue 2, 1999, Pages 115-136

  Neelamegham, Ramya ^a   Chintagunta, Pradeep ^b  

^a INSEAD   (France)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

Forecasting; Hierarchical Bayes; International Markets; Motion Pictures; New Products

Indexed keywords

EID: 0033245998     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.2.115     Document Type: Article

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