Intra-organizational factors and market orientation: Effects of national culture

International Marketing Review

Volumn 26, Issue 6, 2009, Pages 633-650

  Kirca, Ahmet H ^a   Hult, G Tomas M ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Market orientation; Marketing strategy; National cultures

Indexed keywords

EID: 71849088606     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330911001323     Document Type: Article

References (46)

1. Argyris, C. and Schon, D.A. (1978), Organizational Learning: A Theory of Action Perspective, Addison-Wesley, Reading, MA.
2. Baker, W.E. and Sinkula, J.M. (1999), "The synergistic effect of market orientation and learning orientation on organizational performance" in Journal of Academy of Marketing Science, Vol. 27, No. 4, pp. 411-27.
3. Bhuian, S.N. (1998), "An empirical examination of market orientation in Saudi Arabian manufacturing companies" in Journal of Business Research, Vol. 43, No. 9, pp. 13-25.
4. Burgess, S.M. and Nyajeka, P. (2006), "Market orientation and performance at the 'Base of the Pyramid': the case of Zimbabwean retailers", MSI Working Paper Series, No. 06-104.
5. Cadogan, J.W., Cui, C.C. and Li, K.Y. (2003), "Export market-oriented behavior and export performance: the moderating roles of competitive intensity and technological turbulence" in International Marketing Review, Vol. 20, No. 5, pp. 493-513.
6. Cadogan, J.W., Diamantopoulos, A. and de Mortanges, C.P. (1999), "A measure of export market orientation: scale development and cross-cultural variation" in Journal of International Business Studies, Vol. 30, No. 4, pp. 689-707.
7. Cadogan, J.W., Cui, C.C., Morgan, R.E. and Story, V.M. (2006), "Factors facilitating the development of market-oriented behavior: a study of Hong Kong manufacturing exporters" in Industrial Marketing Management, Vol. 35, pp. 634-47.
8. Cadogan, J.W., Paul, N.J., Salminen, R.T., Puumalainen, K. and Sundqvist, S. (2001), "Key antecedents to export market-oriented behaviors: a cross-national empirical examination" in International Journal of Research in Marketing, Vol. 18, pp. 261-82.
9. Chelariu, C., Ouattarra, A. and Dadzie, K.Q. (2002), "Market orientation in ivory coast: measurement validity and organizational antecedents in a Sub-Saharan African economy" in The Journal of Business & Industrial Marketing, Vol. 17, No. 6, pp. 456-70.
10. Day, G.S. (1994), "The capabilities of market-driven organizations" in Journal of Marketing, Vol. 58, No. 3, pp. 37-52.
11. Deng, S. and Dart, J. (1994), "Measuring market orientation: a multi-item approach" in Journal of Marketing Management, Vol. 10, No. 11, pp. 725-42.
12. Deshpande, R. and Farley, J. (2004), "Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey" in International Journal of Research in Marketing, Vol. 21, No. 1, pp. 3-22.
13. Ellis, P.D. (2006), "Market orientation and performance: a meta-analysis and cross-national comparisons" in The Journal of Management Studies, Vol. 43, No. 5, pp. 1089-107.
14. Ellis, P.D. (2007), "Distance, dependence and diversity of markets: effects on market orientation'" in Journal of International Business Studies, Vol. 38, No. 3, pp. 374-86.
15. Gatignon, H. and Xuereb, J. (1997), "Strategic orientation of the firm and new product development" in Journal of Marketing Research, Vol. 34, No. 1, pp. 77-90.
16. Gebhardt, G.F., Carpenter, G.S. and Sherry, J.S. (2006), "Creating a market orientation: a longitudinal, multifirm, grounded analysis of cultural transformation" in Journal of Marketing, Vol. 70, No. 3, pp. 37-55.
17. González-Benito, Ó. and González-Benito, J. (2005), "Cultural vs operational market orientation and objective vs subjective performance: perspective of production and operations" in Industrial Marketing Management, Vol. 34, No. 8, pp. 797-829.
18. Grewal, R. and Tansuhaj, P. (2001), "Building organizational capabilities for managing economic crisis: the role of market orientation and strategic flexibility" in Journal of Marketing, Vol. 65, No. 2, pp. 67-80.
19. Hofstede, G. (1980), Culture's Consequences: International Differences in Work-related Values, Sage, Beverly Hills, CA.
20. Homburg, C. and Pflesser, C. (2000), "A multiple-layer model of market-oriented organizational culture: measurement issues and performance outcomes" in Journal of Marketing Research, Vol. 37, No. 4, pp. 449-62.
21. Huber, G.P. (1991), "Organizational learning: the contributing processes and the literatures" in Organization Science, Vol. 2, No. 1, pp. 88-115.
22. Hult, G.T.M. and Ketchen, D.J. (2001), "Does market orientation matter? A test of the relationship between positional advantage and performance" in Strategic Management Journal, Vol. 22, No. 9, pp. 899-906.
23. Hurley, R.F. and Hult, G.T.M. (1998), "Innovation, market orientation, and organizational learning: an integration and empirical examination" in Journal of Marketing, Vol. 62, No. 3, pp. 42-54.
24. Jaworski, B. and Kohli, A.K. (1993), "Market orientation: antecedents and consequences" in Journal of Marketing, Vol. 57, No. 3, pp. 53-70.
25. Kennedy, K.N., Goolsby, J.R. and Arnould, E.J. (2003), "Implementing a customer orientation: extension of theory and application" in Journal of Marketing, Journal of Marketing, Vol. 67, No. 4, pp. 67-81.
26. Kirca, A.H., Jayachandran, S. and Bearden, W.O. (2005), "Market orientation: a meta-analytic review and assessment of its antecedents and impact on performance" in Journal of Marketing, Vol. 69, No. 2, pp. 24-41.
27. Kohli, A.K. and Jaworski, B. (1990), "Market orientation: the construct, research propositions, and managerial implications" in Journal of Marketing, Vol. 54, No. 2, pp. 1-18.
28. Kropp, F., Lindsay, N.J. and Shoham, A. (2006), "Entrepreneurial, market and learning orientations and international entrepreneurial business venture performance in South African firms" in International Marketing Review, Vol. 3, No. 5, pp. 504-23.
29. Lenartowicz, T. and Roth, K. (1999), "A framework for culture assessment" in Journal of International Business Studies, Vol. 30, No. 4, pp. 781-98.
30. Matsuno, K., Mentzer, J.T. and Ozsomer, A. (2002), "The effects of entrepreneurial proclivity and market orientation on business performance" in Journal of Marketing, Vol. 66, No. 3, pp. 18-32.
31. Moorman, C. (1995), "Organizational market information processes: cultural antecedents and new product outcomes" in Journal of Marketing Research, Vol. 32, No. 3, pp. 318-35.
32. Nakata, C. (2002), "Activating the marketing concept in a global context: an MNC country managers' perspective" in International Marketing Review, Vol. 19, No. 1, pp. 39-64.
33. Nakata, C. and Sivakumar, K. (2001), "Instituting the marketing concept in a multinational setting: the role of national culture" in Journal of Academy of Marketing Science, Vol. 29, No. 3, pp. 255-75.
34. Narver, J. and Slater, S. (1990), "The effect of market orientation on business profitability" in Journal of Marketing, Vol. 54, No. 4, pp. 20-35.
35. Narver, J., Slater, S. and Tietje, B. (1998), "Creating a market orientation" in Journal of Market Focused Management, Vol. 2, No. 1, pp. 241-55.
36. Pelham, A.M. and Wilson, D.T. (1996), "A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance" in Journal of Academy of Marketing Science, Vol. 24, No. 4, pp. 27-43.
37. Racela, O.C., Chaikittisilpa, C. and Thoumrungroje, A. (2007), "Market orientation, international business relationships and perceived export performance" in International Marketing Review, Vol. 24, No. 2, pp. 144-63.
38. Sagiv, L. and Schwartz, S.H. (2000), "A new look at national culture: illustrative approaches to role stress and managerial behavior" in Ashkanasy, N.M., Wilderom, C.P.M. and Peterson, M.F. (Eds.), Handbook of Organizational Culture and Climate, Sage, Thousand Oaks, CA, pp. 417-35.
39. Schwartz, S. (1994), "Beyond individualism/collectivism: new cultural dimensions of values" in Kim, U., Triandis, H.C., Kagitcibasi, C., Choi, S.C. and Yoon, G. (Eds.), Individualism and Collectivism: Theory, Method and Applications, Sage, Thousand Oaks: CA, pp. 85-119.
40. Schwartz, S. (1999), "Cultural value differences: some implications for work" in Applied Psychology: An International Review, Vol. 48, pp. 23-48.
41. Selnes, F., Jaworski, B.J. and Kohli, A.K. (1996), "Market orientation in United States and Scandinavian companies. A cross-cultural study" in Scandinavian Journal of Management, Vol. 12, No. 2, pp. 139-57.
42. Slater, S.F. and Narver, J.C. (1994), "Does competitive environment moderate the market orientation-performance relationship?" in Journal of Marketing, Vol. 58, No. 1, pp. 46-55.
43. Smith, P. and Schwartz, S. (1997), "Values" in Berry, J.W., Segall, M.H. and Kagitcibasi, C. (Eds.), Handbook of Cross-Cultural Psychology, Vol. 3, Allyn and Bacon, Boston, MA, pp. 150-66.
44. Steenkamp, J.-B.E.M. (2001), "The Role of national culture in international marketing research" in International Marketing Review, Vol. 18, No. 1, pp. 30-44.
45. Subramanian, R. and Gopalakrishna, P. (2001), "The market orientation-performance relationship in the context of a developing economy: an empirical analysis" in Journal of Business Research, Vol. 53, No. 7, pp. 1-13.
46. Cano, C.R., Carrillat, F.A. and Jaramillo, F. (2004), "A meta-analysis of the relationship between market orientation and business performance: evidence from five continents" in International Journal of Research in Marketing, Vol. 21, No. 2, pp. 179-200.