An investigation of the cross-national determinants of customer satisfaction

Journal of the Academy of Marketing Science

Volumn 39, Issue 2, 2011, Pages 198-215

  Morgeson III, Forrest V ^a   Mithas, Sunil ^b   Keiningham, Timothy L ^c   Aksoy, Lerzan ^d  

^a American Customer Satisfaction Index   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

^c Ipsos   (United States)

^d FORDHAM UNIVERSITY   (United States)

Author keywords

Customer satisfaction; Economic freedom; International and cross cultural marketing; Multinational corporations

Indexed keywords

EID: 79551506826     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0232-3     Document Type: Article

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