Designing global new product teams: Optimizing the effects of national culture on new product development

International Marketing Review

Volumn 20, Issue 4, 2003, Pages 397-445

  Sivakumar, K ^a   Nakata, Cheryl ^b  

^a LEHIGH UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

Culture (sociology); Globalization; Product development; Team working

Indexed keywords

EID: 3242705277     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330310485162     Document Type: Review

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