The development and application of a qualitative approach to researching the marketing networks of small firm entrepreneurs

Qualitative Market Research: An International Journal

Volumn 2, Issue 2, 1999, Pages 71-81

  Hill, Jimmy ^a   Mcgowan, Pauric ^a   Drummond, Paula ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b PDM Associates   (United Kingdom)

Author keywords

Entrepreneurship; Marketing decision making; Marketing research; Networks; Small firms

Indexed keywords

EID: 84986127933     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522759910269982     Document Type: Article

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